From a marketing point of view, how can one create a brand that encourages cross-culture opportunities in the international market?
Universal forms of design was a key element to consider in order to appeal to an international market. The decision was made to combine a variety of companies: Fjallraven, Biolite, Bee’s Wrap, and Intrepid Travels. In the same order, the companies reside in Sweden, New York City, America, and Australia. Each company creates products that are dedicated to a more sustainable lifestyle, particularly when camping or hiking.